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Drift Masters European Championship Announces Partnership with Red Bull Media House

by David Egan 3rd August 2018

For immediate release – 3/8/18

Riga, Latvia – Friday, 3/8/2018

Drift Masters European Championship (DMEC) – Europe’s premier competitive drifting series has announced its partnership with Red Bull Media House with the common aim of bringing “Drifting”, a unique form of motorsport, to new audiences worldwide. As part of the partnership, fans can watch the Drift Masters European Championship rounds live on the Red Bull Channel on Youtube, Red Bull Motorsports’ Facebook channel, the Red Bull TV app as well as the existing Drift Masters web and social media channels.

Broadcast schedule:

DMEC Round 3 – August 4th, 2018 from 8:45am EEST
Location – Bikernieki Circuit, Riga, Latvia

DMEC Round 4 – August 18th, 2018
Location – MotoArena, Torun, Poland

DMEC Round 5 – September 8th, 2018
Location – Hockenheimring, Germany

DMEC Round 6 – September 23th, 2018
Location – Mondello Park, Ireland

Drift Masters CEO, Arkadiusz Dudko, believes this new partnership will elevate the profile of the Drift Masters European Championship:

A partnership with Red Bull Media House is a big step forward for us. The experience they have with live and non-live broadcasts allows us to share with a larger number of people how beautiful our beloved sport is. Red Bull Media House will work with the DMEC team to improve the entertainment value of the sport, and present the sport in the best way possible at each competitive event.”


In 2018, the Drift Masters European Championship (DMEC) became the definitive professional drift organisation in Europe. With a calendar including Europe’s highest-profile events and a grid of Europe’s most accomplished drivers, this is the championship European drift fans have anticipated for more than ten years. The Drift Masters European Championship has currently the most viewed drift livestream in Europe, catering to more than 250,000 fans globally at each event. The DMEC has also set about guaranteeing this progression by combining the greatest organisational and promotional minds in European drifting into one DMEC event team. With over 20 nations represented and 15 national champions on the grid, the DMEC has truly become the “Champions League” of European professional drifting. 


Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories – both direct-to-consumer and through partnerships. With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print. Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world.